During the National Week Without Meat, we created a tasty influencer campaign for Kwekkeboom.
Setting up a strategy and partnering up with 8 influencers to ignite inspiration and spur their audience into participating in our tweaked challenge: The National Borrel Without Meat. Their captivating, animal-friendly charcuterie boards and TikTok mukbangs containing Kwekkeboom’s plant-based snacks irresistibly resulted in over 1 million views.