We started the @netflixnl TikTok channel in April 2021 and developed almost every video until February 2022. The account was awarded the #1 position in the Dutch Emerce TikTok Top 25: @netflixnl had the highest engagement ratio out of all Dutch brand on TikTok in all of 2021. 

Squid Game Tikkie  TikTok

The Best Social was asked by September Film to create a customised social media strategy for the compelling 2021 Dutch drama Mijn Vader Is Een Vliegtuig. The movie is based on a novel and centers around the character of Eva that loses her grip on reality after turning 40.

Inclusivity and diversity is very important to our company, which is why we were honored and excited to work on various Netflix campaigns where we could highlight this. The cherry on top of the cake: the PRIDE campaign featuring NikkieTutorials. We introduced a watch guide with titles full of trans and non-binary representation.

PRIDE campaign

2K40 inspires and helps Gen Z to become the healthiest and happiest generation in 2040. Their creative content focuses on empowering young people to feel good – physically, as well as mentally and socially. Because the better you feel, the better the choices you make for yourself and the world around you!

To help achieve this amazing goal The Best Social created a social media strategy, as well as editorial content for Instagram, YouTube and TikTok.

Since 2019, we’ve made the appetizing content for the Instagram and Facebook accounts of Kwekkeboom Oven & Airfryer. The content mix ranges from bitterbal-memes to elegant photoshoots that will make your mouth water: anything to get the fans hungry for more! 

Our team developed up to 70% of every week’s editorial content for Netflix NL/BE’s Instagram, Facebook, Twitter and TikTok channels between 2019 and 2022. This included creating recurring social formats, using fan insights for locally relevant content and, finally, adapting content from other Netflix pages.

In 2021, we created everything from strategy to Instagram, Stories and Facebook content for Picnic. Even with the uncertainty of a pandemic, Picnic did not have to worry. Their business and their social media accounts thrived!

Last summer we created multiple TikTok assets for the Heinz Grilling Campaign. To do this, we used multiple influencers who shared the same message using a TikTok sound: it’s all about a good flip and squeeze. 

An online community for all Dutch movie-lovers: that’s what VUE Cinemas was looking for. A place where fans can come together to enjoy and celebrate the best movie titles and entertainment. We delivered just that with their TikTok, Facebook and Instagram channels.

September Film asked us to create the social media strategy for the Dutch crime-drama De Veroordeling. The film is a true and compelling story about the trial around the murder of the widow Wittenberg. Our strategy contains a full plan of action for effective and teasing social media content.

The Best Social was responsible for the social media launch campaign of Netflix’s kids show Karma’s World in both The Netherlands and Germany. It included influencer campaigns and merchandise packages.

For Intertoys, we developed a campaign to highlight the brand’s playfulness on their social media channels. The content revolves around the holidays and aims to reach the target group with games, GIF stickers and wish lists. We also thought of “Home Challenges” to challenge parents and children at home to interact with Intertoys.

For one day only we, together with Netflix, transformed all social Netflix accounts to Netflix Brabant. To promote the newest ‘Dutch original’: Undercover, which takes place in Brabant.
FYI, Brabant is a province within the Netherlands with their own dialect and customs. We were trending topic all day and reached the regional press with our Brabant take-over.

For this employment agency specialized in the food service industry we create editorial content monthly with the focus on the young millennials. The editorship started with a matching strategy and a photoshoot, with the employees with in our minds the social media output. The content pays particular attention to the target group of students with recognizable memes, tips for working in the food service industry and engagement posts. See our project for examples.

Every last Friday of the month the party is on at the Van Gogh Museum during Vincent on Friday. Brought to life to bring the hipster community of Amsterdam to the museum more often. We create matching visual content for each edition of this event in order to reach them. Click on projects to see more! 

In 2017 the Dutch high school movie Misfit came out. It was a big succes with over 250.000 visitors! So it was about time for Misfit 2. Again we created their social media strategy and did content creation in the months leading up to release. In which we focussed on highly interactive content to hype up the diehard fanbase for the sequel. Misfit 2 attracted over 100.000 visitors in under 1 month! Check our project for a quick impression.

In the sequel of 100% Coco the styletiger travels to New York. For this new movie we were responsible for the social media campaign. With dilemmas, quotes, cast videos, interactive stories and a live report at the premiere we managed to reach and engage with the young and enthusiastic target audience.

For one night only Magnum opened the doors to the Magnum Playground, to introduce the new Magnum White Chocolate & Cookies! An exclusive list of influential Dutch guests were challenged to give in to their ‘pleasures’. In collaboration with Magnum and Glasnost Amsterdam we developed the social media campaign for this special event, including a live foto and video report during the event. More than 66.000 fans visited the Instagram account of Magnum during the party, during the entire campaign we reached over 1 million unique users on Instagram.

In the exciting film adaptation Vals, four friends are going on a girls trip which is not going according to plan. Commissioned by Dutch FilmWorks, we made and implemented a social media strategy in which we created exclusive content that matches the film and the target group. This are for example word games to win a trip to the Ardennes, hidden messages in filterposts and highlighted characters from the film.

The romantic comedy All You Need Is Love was the Dutch christmas movie of december 2018. We as a studio created a social media strategy to present this movie as a must-see christmas movie. We did this for example by highlighting characters, quotes, countdowns and by centralizing the romance what characterize this movie.

Vue is one of the biggest movie theater chains in The Netherlands, with the best popcorn in the country. We take care of the strategy, advertising and content editing for all of Vue’s social channels. We also develop social campaigns and do live reporting at Dolby Cinema premieres, like Beauty and the Beast.

Every year we hand out The Best Social Awards to companies, creative influencers, celebrities and other internet heroes. Together with our team we are responsible for creating the event and everything with it. Including the social channels.

In our monthly podcast we dive into the depths of social media, with an interesting guest from the industry: from vloggers to marketeers. As The Best Social Studio, we are responsible for the editing, production and distribution of the one and only social podcast of The Netherlands.

The makers of Dutch hit movie Verliefd op Ibiza (In Love With Ibiza) are back with a new, tropical movie: Verliefd op Cuba (In Love With Cuba)! We are responsible for the movie’s social channels and make sure our followers do not miss out on anything. From teasing the fact that famous actor Jan Kooijman plays a main role to gorgeous story video’s made on the Cuban set.

Together with TUI Nederland and influencer agency FIRST we created a podcast series with exciting travel stories. Told by Dutch actress Katja Schuurman, three travel influencers and reality star Pauline Wingelaar. The stories vary from giving birth in an Italian supermarket to a steaming-hot date in the Balinese jungle. Our Studio was responsible for (final) editing, monitoring the recordings, creating the voice-over and accompanying social content. The episodes have been listened to for over 8.500 times and can be found on iTunes and Soundcloud.

Romantic comedy “Zwaar Verliefd” is all about self-love and of course: Jim Bakkum. We created a successful social media campaign with quote video’s, date dilemma’s, funny dieting tips and recognizable memes.

After Misfit the creators of this successful high school movie are back with: Elvy’s Wereld! For distributor Splendid Film we developed the social media strategy. From successful DIY-drawing contests and interactive selfie campaigns to GIF-stickers with millions of impressions.

Royal Theatre Carré asked us for a social advertising campaign to highlight their unique offer of special plays and performances. By advertising on social media we created specific target audiences, whom we targeted with valuable and relevant content through remarketing.

Dutch actress Tjitske Reidinga is Doris in this unique movie. For distributor Entertainment One we published and created part of the social content for this movie and we were responsible for the overall social strategy. The movie contributed to the most successful Ladies Night of 2018 and reached 280.000 visitors so far.

Every year, TV magazine Televizier organizes the Gouden Televizier-Ring Gala, the most prestigious television awards in The Netherlands. For the second year in a row, we creates a video urging fans to vote on their favorite shows for the most important prize: the Gouden Televizier-Ring. Aside from this, we surprised the last three nominees for the Gouden Televizier-Ring with their nomination. We were responsible for everything from the creative concept to production. Click on “view project” to see the surprise video’s for the nominated show de Luizenmoeder.

The Best Social Studio works for various movie distributors like Splendid, The Searchers, Dutch FilmWorks and EntertainmentOne. Aside from Dutch movies we also manage the social media campaigns for blockbusters, arthouse movies and Hollywood productions. Check out the project for some examples.

Once a year Magnum launches a new product with an exclusive event based on the universal commercial. This year’s theme: the roaring 20’s! The Magnum Mansion opened its doors in the prestigious Amstel Hotel and we took care of the social media during the whole campaign. We translated the concept “a peek behind closed doors” into the social designs. During the event we created vivid Instagram stories and after the event we created recognizable memes.

Every last Friday of the month the party is on at the Van Gogh Museum during Vincent on Friday. We create matching visual content for each edition of this event in order to reach the hipster community of Amsterdam through social media.

De Dirigent (The Conductor) is a Dutch movie, based on the true story of Antonia Brico: one of the very first female conductors. In assignment of film distributor Splendid Film we run the social media campaign for this movie.

We offered a workshop to the enthusiastic webcare team of LIDL Netherlands. With inspiring examples and statements we discussed the question how to stand out in terms of webcare, without losing sight of the client’s request.

Together with Coosto and The Best Social Media we organised an event with the hashtag #TWEUROVISION. This was a live-tweeting event at which tweeps physically came together during the Eurovision Songfestival. The hashtag reached 7.9 million impressions and was trending topic in The Netherlands. The media reach of Tweurovision ended on 22.909.474 views. Check out the project to see some examples.

We gave two workshops to astronaut André Kuipers and his team. In a workshop focused on Instagram we provided André with insights in the possibilities of the platform. In a second, more general workshop with accompanying assignment we inspired his team to apply their mission and vision to their social media channels.

L’HOMO, the gay magazine of the makers from popular Dutch magazine LINDA, celebrates its 10th anniversary this year. Worth a party! To celebrate the anniversary we created an Instagram Story in collaboration with our publishing platform The Best Social Media, with 105,000 views as a result. We also provided an advice for the launch of L’HOMO’s Instagram account. As a result, the magazine covers of the past years were published as tiles.

100% Coco the movie is thé movie for real styletigers. The successful 100% Coco book series got its own movie which we represented on social. We created content to fit the target group and the tone of voice of author Niki Smit. Think: quotes, interactive stories and moodboard selfies from the set.

Misfit is a must-see highschool comedy for every teenager in The Netherlands and Belgium, with a cast that consists of YouTubers and popular online influencers. The movie received a “Golden Movie” award at the Dutch Film Festival. We did the social strategy for Misfit and created content that went viral within a blink of an eye.

Vodafone/Ziggo’s webcare team asked us for an inspirational workshop. We shared lots of examples from our platform The Best Social Media and discussed critical questions about social media.

We offered an interactive workshop to the editorial staff of The Netherlands’ largest news outlet and discussed the latest social media trends. The department was all ears – and so were we – during critical discussions about social media. We also offered the NOS HR team insight in the world of HR on social media.

On our platform The Best Social Media we do not only publish blog about the best of social media. The Studio thinks along in creative content – whether those are Instagram Stories or Facebook video’s – in which we stimulate interaction with our followers.