For one night only Magnum opened the doors to the Magnum Playground, to introduce the new Magnum White Chocolate & Cookies! An exclusive list of influential Dutch guests were challenged to give in to their ‘pleasures’. In collaboration with Magnum and Glasnost Amsterdam we developed the social media campaign for this special event, including a live foto and video report during the event. More than 66.000 fans visited the Instagram account of Magnum during the party, during the entire campaign we reached over 1 million unique users on Instagram.